The Impact of Digital Transformation on Operational Efficiency in Jordanian commercial banks
DOI:
https://doi.org/10.59759/business.v4i2.747Keywords:
Digital Transformation (DT), Operational Efficiency,, Competitive Advantage, Customer Service, Risk; JordanAbstract
The study aimed to demonstrate the impact of digital transformation in its dimensions (technologies, processes, people) on operational efficiency “in Jordanian commercial banks“. The results showed that a descriptive-analytical approach was used to achieve the objectives of the study. The study community consisted of Jordanian commercial banks, numbering (12) banks. The study sample consisted of accountants, programmers, auditors, and chief auditors. A questionnaire was distributed to the study sample, numbering (240) electronic questionnaires, and (223) “were retrieved for statistical analysis. The (SPSS) “ software was used to analyze the data. The results showed that there is a statistically significant impact of digital transformation in its dimensions (technologies, processes, people) on operational efficiency “in Jordanian commercial banks“. This indicates the great importance of paying attention to digital transformation as it is considered a major means of enhancing the speed and reliability of data transfer, which contributes to building the confidence of customers and investor. The study recommended that investment in human capital should be increased because it is an urgent necessity to enhance efforts to develop digital transformation in commercial banks. Jordanian commercial banks must enhance investments in digital transformation because it is an urgent necessity in light of rapid technological progress, and to enhance operational efficiency and reduce costs associated with traditional transactions, The results were that there is a statistically significant impact of digital transformation in its dimensions (technologies, processes, people) on operational efficiency in Jordanian commercial banks. The study recommended that Jordanian commercial banks should enhance investments in digital transformation because it is an urgent necessity in light of the rapid technological progress.
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