Reasons for Jordanian University Students' Use of Social Media Networks in Light of Certain Variables

Abstract

This study aimed to identify the reasons why Jordanian university students use social media networks from their own perspective in light of certain variables. The study sample consisted of (550) male and female students from public universities (The University of Jordan, Mutah University, and Yarmouk University) for the academic year 2024-2025. To achieve the study’s objectives, a questionnaire comprising (26) items was developed, and the descriptive research method was employed.

The results indicated that the reasons that drive Jordanian university students to use social media networks, from their own perspective, were found to be of a moderate level across all dimensions. Moreover, the findings revealed no significant differences at the significance level (α = 0.05) in students’ perceptions of their reasons for using social media based on the variable of faculty type. However, statistically significant differences were found based on sex and cumulative average.

In light of these findings, the researchers recommend utilizing social media networks to reduce the phenomenon of university violence by monitoring and regulating content shared on these platforms and engaging influential students to promote anti-violence messages. Additionally, they suggest updating universities’ learning resources by integrating social media as a tool for knowledge dissemination.