Persuasive Leadership among Academic Leaders at Jordanian Private Universities and its Relationship with Effective Communication
DOI:
https://doi.org/10.59759/educational.v4i2.784Keywords:
Leadership by Persuasion, Communication Effectiveness, Academic Leaders, Jordanian Private UniversitiesAbstract
The study aimed to identify the degree of practicing persuasive leadership among academic leaders in private Jordanian universities and its relationship to communication effectiveness. The study used the descriptive correlational approach, and the questionnaire was a study tool, consisting of (37) paragraphs distributed over five areas: (commitment, credibility, participation, rewards and incentives, and the area of communication effectiveness), after verifying its validity and reliability. The study sample consisted of (254) members who were randomly selected. The results of the study showed that the degree of practicing persuasive leadership among academic leaders at private universities was moderate. The results of the study also revealed that the effectiveness of communication was moderate, and that there was a positive correlation between practicing persuasive leadership among academic leaders in Jordanian private universities and the effectiveness of administrative communication. It was recommended that awareness of the concept of persuasive leadership as an effective leadership style in Jordanian universities and its relationship to communication effectiveness be raised, and that training courses be held for academic leaders in Jordanian private universities related to persuasive leadership and its relationship to communication effectiveness.
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