The Impact of Madaba's Inclusion in the UNISCO Creative Cities Network on Mosaic Craft and its Tourism Marketing
DOI:
https://doi.org/10.59759/art.v5i2.1470Keywords:
Madaba, Creative Cities Network, Mosaic, Handicrafts, Cultural Tourism, UNESCO, Local Development, Creative Industries.Abstract
Abstract
This study aims to investigate the impact of Madaba’s inclusion in the UNESCO Creative Cities Network, under the category of Mosaic Craft, on the dissemination of this craft within the city and the enhancement of its tourism marketing. To achieve this, an appropriate sample of workers in mosaic workshops in Madaba Governorate was selected, and a questionnaire was used as the primary data collection tool. A total of 100 questionnaires were distributed, of which 62 valid responses were retrieved, representing. The data were analyzed using simple statistical methods, including frequencies, arithmetic means, percentages, and standard deviation.
The results showed that Madaba’s inclusion in the Creative Cities Network has significantly contributed to the dissemination of mosaic craft and its promotion as a tourism attraction.
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