Predictive Ability of Digital Narcissism on Social Media in Machiavellianism Personality among a Sample of Al al-Bayt University Students
DOI:
https://doi.org/10.59759/educational.v4i2.882Keywords:
Digital Narcissism, Machiavellianism personality, Al al-Bayt University StudentsAbstract
This study aimed to determine the level of digital narcissism on social networking sites, the level of Machiavellian personality among Jordanian university students, and the degree of the relative contribution of digital narcissism on social networking sites to Machiavellian personality among Jordanian university students. The study sample consisted of (368) male and female students (53 males, 315 females) selected by convenience sampling. To achieve the objectives of the study, the researchers used the Digital Narcissism on Social Media Scale by Akdeniz and colleagues (Akdeniz et al., 2022) and the Abbreviated Machiavellianism Scale by Tianwei and colleagues (Tianwei et al., 2021) after checking for validity and reliability. The results of the study indicated that the total level of digital narcissism was (medium), and for the dimensions, the level of (narcissistic admiration) came at the medium level, while the dimension of (narcissistic competition) came at the low level, and the total level of Machiavellian personality was also (medium), and for the dimensions, the level of the (efficacy) dimension came at the high level, while the level of the (planning and hostility) dimensions came at the medium level. The results of the study showed the ability of digital narcissism on social networking sites to predict Machiavellian personality; they explained (14.2%) of Machiavellian personality, and the predictor variables explained (10.1%) of the (competitiveness) dimension. The predictor variables explained 2.8% of the Narcissistic Competition dimension; the predictor variables explained 2.8% of the Narcissistic Admiration dimension; and the predictor variables explained 1.3% of (number of hours of social media use per day); and the predictor variables explained 1.3% of (number of hours of social media use per day).
Keywords: Digital Narcissism, Machiavellianism personality, Students at Jordanian Universities.
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