ABABNEH, H.; ABU ZAID, I. Deceptive Advertising and Customer Loyalty: An Applied Study on the Mediating Role of Trust. Business Series, [S. l.], v. 5, n. 3, p. 537–568, 2026. DOI: 10.59759/business.v5i3.1463. Disponível em: https://journals.aabu.edu.jo/index.php/Bus/article/view/1463. Acesso em: 12 oct. 2026.